Mature Market Time

Posted by: dschreiner in Shoppingbehaviors on Jan 23, 2009

I just finished my Cheerios at 9:30 this morning and probably will skip lunch in favor of an early dinner.  After observing the other active adults around me, I can’t help but wonder the strategic marketing implications of this two meals a day trend.  It should be quite an opportunity for restaurants as mature customers fill the booths during off peak times.  If we’re eating later in the morning and earlier in the evening, how are our media viewing and computer using times shifting.  If you’re in a service business such as car repair, do you still schedule a traditional noon to 1 pm lunch for most of your employees.  The other day I was surprised at the active adults in line for service during the lunch hour at my local car dealer.  You’d think with their schedule flexibility, they’d come when most of the full time workers aren’t squeezing in errands at lunch. Guess again.

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